Mason is equipped with three key features:
1) Revenue OS: This tool focuses on converting visitors into customers by creating individualized AI conversion journeys. It employs smart cross-selling and upselling techniques tailored to each visitor’s preferences. Additionally, it offers lightning deals that are timed strategically to maximize sales impact.
2) Engagement OS: This feature helps engage visitors at the right moment, capturing zero-party data using AI quizzes, welcome incentives, and other interactive methods. By combining effective communication strategies with data collection, businesses can establish a stronger connection with potential customers.
3) Store OS: This component aims to streamline processes and reduce the effort required to manage a store. Mason allows businesses to automate tasks such as monitoring product prices, inventory levels, and bestsellers in real-time. This not only increases add-to-cart rates but also accelerates the purchase process for customers.